JR: Once a week I’ll do a weekend update on Language Intelligence. It’s had better reviews and better sales than any of my previous books — it hit #73 on Kindle nonfiction bestseller list – probably because it is more entertaining and more useful. I am reposting Van Jones’ review because I wouldn’t have published this book if not for him. He read a draft in 2010 and urged me to get this book out there. Thank you Van!

The New “Must Read”: Joe Romm’s Language Intelligence

by Van Jones via HuffPost

In a war of ideas, the weapon of choice is words. Even when equipped with better and more popular ideas, progressives are losing the fight on ideas because of how we communicate those ideas — or fail to communicate them.

When I read an early draft of Joe Romm’s Language Intelligence two years ago, I told Joe it changed my life. I realized what I had learned from osmosis and practice through hundreds of speeches and direct feedback were secrets figured out centuries ago by the Elizabethans and others. Social scientists and advertisers have confirmed these secrets are the key to being memorable and persuasive.

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