by Philip Newell, via Climate Access

While social media has been successful in some respects to raising awareness and participation in any number of issues, there are many groups across the spectrum struggling for attention. This may be due to their misuse of social media, relying on it as more of a one-way avenue of communications.By treating Facebook more like a newsletter than a conversation, and by engaging as an organization instead of as individuals, the NGO community may be missing out on the full potential of this medium. For the basics, Climate Access has already put together a handy Tip Sheet.

Here at Climate Nexus, we are focused on communicating the science of climate change through both traditional as well as new media sources. As a communications associate, part of my job is figuring out how to best utilize these new forms of media to bring as much attention to the science as possible. In the ideal world, we’d make the science of climate change as well known as the latest celebrity divorce.

Let’s step away from our communications positions and take a minute to remember the reason most people use Facebook.

Remember when you were in high ...

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